Description
Running a media account alone, the tiring part is rarely the writing; it is the daily loop: find a trend, pick a topic, write copy, make a cover, cut a video, post on every platform, then check the numbers. Easel hands that whole chain to one agent running on OpenClaw, from trend discovery through publishing and review, with finished work saved into project folders instead of scattered through a chat.
What sets it apart from one-shot generators is memory: every account keeps a long-term profile of positioning, audience, style, platform limits and past performance, and post-publish data flows back so the next piece fits the account better. Built by labs at Zhejiang University and Peking University and open-sourced under Apache-2.0.
Five-step workflow: Discover, plan, create, publish and attribute, handed along by one agent
Account profiles: Per-account positioning, audience, style and red lines, reused across platforms and sessions
Trend radar: Aggregates platform hot lists and also plugs in your own scrapers, HTTP services or RSS feeds
Content calendar: Topics, drafts, queued and published posts and holidays in one calendar
Text, image, audio and video: Copy, Xiaohongshu cards, posters, infographics, voiceover, subtitles, video editing and short dramas, with 100+ skills that ship runnable scripts
One master, many platforms: Rewrites a topic into each platform's format and length rules
Seven platforms: Login, publishing and account data for Xiaohongshu, Douyin, Kuaishou, Zhihu, Bilibili, WeChat Channels and WeChat Official Accounts
Pre-publish checks: Quality gates and sensitive-content checks; auto-posting to Xiaohongshu risks account controls, so preview and post manually there
What sets it apart from one-shot generators is memory: every account keeps a long-term profile of positioning, audience, style, platform limits and past performance, and post-publish data flows back so the next piece fits the account better. Built by labs at Zhejiang University and Peking University and open-sourced under Apache-2.0.
Features
Five-step workflow: Discover, plan, create, publish and attribute, handed along by one agent
Account profiles: Per-account positioning, audience, style and red lines, reused across platforms and sessions
Trend radar: Aggregates platform hot lists and also plugs in your own scrapers, HTTP services or RSS feeds
Content calendar: Topics, drafts, queued and published posts and holidays in one calendar
Text, image, audio and video: Copy, Xiaohongshu cards, posters, infographics, voiceover, subtitles, video editing and short dramas, with 100+ skills that ship runnable scripts
One master, many platforms: Rewrites a topic into each platform's format and length rules
Seven platforms: Login, publishing and account data for Xiaohongshu, Douyin, Kuaishou, Zhihu, Bilibili, WeChat Channels and WeChat Official Accounts
Pre-publish checks: Quality gates and sensitive-content checks; auto-posting to Xiaohongshu risks account controls, so preview and post manually there
